The Incredible Auto Event
The Challenge
When Memorial Day nears, that means one thing: the Brown Autos semi-annual tent event sale is coming. Twice a year Brown holds these huge sales events. They move every car from every one of their stores to the Fashion Square Mall parking lot and for 5 days offer great prices and deals on their entire inventory. It’s literally a one-stop-shop for car buyers. Okay Yellow’s job is to come up with a theme and accompanying advertising campaign for these events. The campaign needs to reach out across all media—TV, radio, print, direct mail, web and point-of-sale. It needs to catch people’s attention, advertise all the offers and be fun to make people want to come out.
The Solution
This year, our client wanted to do a comic book theme and we immediately thought, Super Heroes! Our imaginations carried us into a 1960’s comic book world of Super Heroes, action, excitement, and POW BAM ZOOM! We created 4 characters to be the face of the campaign: Captain Savings, Flash Financer, Super Selection Girl and Tires for Life Man, each representing a core asset of The Incredible Auto Event. We illustrated, animated, and even voiced these personalities to life across all media types. The creative was bright, lively and action-packed. We had a lot of fun with this one and got to show off the amazing illustrative talents of our creative team. All-in-all, it was INCREDIBLE!
The Work
Television
Television
Website
Website
Website
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About: Brown Autos |
Brown Automotive is a locally-owned and operated new & used dealership in Charlottesville, VA. Established in 1982, they are the area’s sole dealer of 8 manufacturers including Toyota, Honda, and Mercedes-Benz. Okay Yellow established a relationship with Brown in 2007 and has since worked with them on everything from online to print and beyond. |
Contact Us
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434-244-9355 | ||
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