The Solution

We worked with Brown Subaru to reflect this message while also trying to encourage test drives and sales of new Subarus.  The campaign consisted of a TV Commercial, postcard, website overhaul, email blast, web banners, and point of purchase displays. Subaru National had developed a style for the event, but we decided to take it to the next level by creating an entire world full of characters who are embracing the fullness of spring time activities.  We then used these characters to help promote the event and create the entire campaign.