Charlottesville Radio Group Commercial Campaign
The Challenge
The Charlottesville Radio Group approached Okay Yellow in need of a boost for two of their stations - 1070AM WINA and 106.1 The Corner. For WINA, they wanted to dispel the AM stigma, capture a new audience of young professionals and advertise that they are the only local AM channel for news, sports, weather and traffic. For 106.1, since they are a fairly new station, CRG needed to increase awareness of the station beyond the borders of Charlottesville and grow it’s loyal music-loving audience.
The Solution
OY created two 30-second TV spots, one for each station. For WINA, we created an animated spot in Flash. The commercial was fresh, entertaining and spoke to the core attributes of the station. For 106.1, we conducted a series of interviews among the station’s fans. We then used those testimonials to create characters from inanimate objects such as a car radio, PC speakers and a boom box. The result was a fun and playful spot with a lot of personality.
The Work
Television
Television
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About: Charlottesville Radio Group |
The Charlottesville Radio Group is one of the area’s largest radio conglomerations. Under the popular CRG family of stations is 97.5 3WV, 1070 WINA News Radio, Lite Rock Z95.1, 1450AM Progressive Talk WVAX, and 106.1 The Corner. |
Contact Us
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434-244-9355 | ||
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